Traction (formerly Proquo AI)
John Curran serves as the Commercial Director at Traction, a company focused on leveraging AI to enhance marketing insights for teams. With extensive experience in the advertising and technology sectors, John previously held the role of Sales Director at Marin Software, where the focus was on cross-channel performance advertising. Other notable positions include Enterprise Sales Manager at DataXu, Sales Manager at MainAd, and various roles at zanox, including Global Business Development Manager. Earlier experience includes roles in sales coaching at ICT Eurotel and sales and engineering at Networking Solutions. John Curran is a graduate of The University of Huddersfield.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk