Traction (formerly Proquo AI)
John Miller is an accomplished finance executive with extensive experience across various sectors, particularly in technology and financial services. Currently serving as Chief Financial Officer and Co-owner at Traction, John provides insights into brand performance for major FMCG brands. John also holds positions as Strategic Financial Advisor at BOSS IT and Xtremepush, and as Board Advisor for both LOI | Global Creator Marketing Agency and Spring. Previously, John acted as Interim Chief Financial Officer at Live Company Group plc and held significant roles at Addition, Transport for London, and Thomas Cook Group plc, where strategic financial leadership and analysis were central to driving growth and operational efficiency. John is a Durham University alumnus with a Bachelor of Arts in Economics.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk