Kimberley Gardiner

SVP, Chief Marketing Officer at Tractor Supply Company

Kimberley Gardiner has served as Senior Vice President, Chief Marketing Officer of Tractor Supply Company since July 2022 and is a member of the Company's Executive Committee. In this role, she leads the strategic marketing across all communication channels for national, regional and local initiatives, as well as loyalty marketing through the Company’s Neighbor’s Club program. Prior to Tractor Supply, Kimberley was with Volkswagen of America, where she served as Chief Marketing Officer and Senior Vice President since 2020. In this role, she led brand strategy, brand and retail content, media planning, dealer marketing operations and consumer experience marketing. Before Volkswagen, Kimberley held various leadership positions in the automotive industry, including serving as the Chief Marketing Officer for Mitsubishi Motors North America and Director of Marketing for Kia Motors America. Previously, she served as CMO and Vice President of Operations for 5th Kind, a global digital asset management company. She spent 15 years with Toyota Motor Sales, USA in roles of increasing responsibility. Kimberley graduated from Mills College with a Bachelor of Arts in Communication and earned her MBA from Indiana University’s Kelley School of Business. Kimberley currently serves on the Brand Innovators Marketing Leadership Council and the PopTech Advisory Board.


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  • SVP, Chief Marketing Officer

    July, 2022 - present