Ythan Pratt

Ythan Pratt currently serves as the Senior Vice President of Commerce Experience Strategy at Tracy-Locke since September 2024, after a notable tenure as Managing Director of Product Strategy and Mpls Office Lead at VML. As a co-owner of Ambi Wine Bar and Miss Iz Ice Cream, Ythan contributed to the wine bar's recognition in StarTribune's "Best Of Minnesota" list multiple times. With a solid background in digital marketing, Ythan has held various roles at NativeX, where achievements included securing a spot in the “VentureBeat Top 10” mobile app monetization rankings. Ythan's earlier experience includes strategic positions at Colle McVoy and project management as a marketing research assistant at St. Cloud State University. Ythan earned a Bachelor of Science in Marketing from St. Cloud State University in 2011.