TRAD3MARK GROUP
Nicole Yo is a seasoned professional in the events management sector, currently serving as a Commercial Manager at TRAD3MARK GROUP since January 2023. Prior to this role, Nicole held several positions at Cake Experiential Communications (Asia) Sdn Bhd from September 2017 to November 2022, including Experiential Manager, where responsibilities encompassed client servicing, project pitching, and proposal development for various types of events. Nicole's career highlights include being the Grand Champion at the Taiwan MICE Destination Marketing Contest in 2016 and 2017, showcasing excellence in marketing presentations and event planning. Nicole also has experience as a Senior Account Executive and Experiential Executive, focusing on client satisfaction and project management. An early career position as Telemarketer Representatives cum Event Coordinator at Interexpo (M) Sdn Bhd laid a foundation in event production and client engagement. Nicole holds an Associate’s Degree in Events Management from Berjaya University College of Hospitality.
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TRAD3MARK GROUP
Delivering punches, strength to strength, trad3mark is a celebrated award powerhouse. Our dynamic agency offerings include holistic marketing, full blown services and design. Our core specialties are proven in strategic planning, holistic brand development, experiential marketing, interior design and build, campaign concept and activation, digital marketing including resource planning for renowned multinationals across eclectic trade enterprises. Founded in 2007, ‘Value Before Profit’, has always been in the nexus of every trad3marker, true to mission, belief and founding principles, these pillars of strength has been the company’s key formula in driving business sustainability and exponential growth. We are always current and pride ourselves in taking the most unique lead as the best-in-class BTL marketing agency in Malaysia, receiving the silver Event Marketing Agency of the Year Award 2017, two gold awards in 2016 respectively from A+M Agency of the Year MARKies and PMAA Dragons Asia. Being connoisseurs in premium and luxury segment encompassing hearted brands, our most appreciative clients include but are not limited to BMW, Audi, Carlsberg, Heineken, British American Tobacco, Moet Hennessy Diageo, Samsung. Marking the agency’s 10th year anniversary, we will soon announce an exciting line up of news and business plans in 2017.