Tradebyte
Elena Fomina is an accomplished marketing professional with extensive experience in B2B marketing and strategic planning. Currently serving as Head of B2B Marketing at Tradebyte since October 2022, Elena previously held notable positions such as Strategy Director and Senior Team Lead at Mindshare, where significant achievements included establishing a strategy and analytics department and crafting over 350 impactful marketing campaigns for global brands. Elena's career also encompassed roles at Zenith and Initiative, focusing on omnichannel media strategies and media planning for major clients like L'Oreal and Unilever. Elena holds a Specialist degree in State and Municipal Management from the Russian State University for the Humanities.
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Tradebyte
Tradebyte operates a modern ecosystem for digital commerce and offers SaaS solutions (TB.One, TB.PIM and TB.Market) for the electronic exchange of data amongst manufacturers, brands, retailers and marketplaces. More than 1000 vendors, such as Guess, Hallhuber and Christ, and more than 80 retailers and marketplaces, such as Amazon, Otto and Zalando, in 17 countries are connected through the Tradebyte ecosystem. Since May 2016, Tradebyte has been a subsidiary of Zalando SE. More information can be found on our website. Data Protection Statement: https://www.tradebyte.com/en/data-protection/