Matthew Cocanig

Matthew Cocanig currently serves as the California Area Manager for Tradesmen International, where responsibilities include full profit and loss management since joining the company in February 2015. Prior to this role, Matthew held the position of District Sales Manager for the Mac Tools Division at Stanley Black & Decker, Inc., from December 2009 to February 2015, overseeing a team of franchisees in Southern California and Hawaii and conducting financial analyses for potential franchise candidates. Earlier in Matthew's career, from January 2000 to July 2009, Matthew was the Area Rental Manager at Enterprise Holdings Inc., managing daily operations of up to ten rental branches and a team of over fifty employees while focusing on sales strategy and account management. Matthew earned a Bachelor's Degree in Economics from the University of New Mexico, graduating in 1999, and completed high school at Carmel High School in Illinois in 1994.