Adam Wihlborg

Adam Wihlborg currently serves as the Head of Product Design and Development at &Tradition, a position held since August 2023. Prior to this role, Adam accumulated extensive experience at IKEA from January 2015 to August 2023, progressing through various titles including Senior Product Design Developer. Earlier in the career, Adam was the Product Design and Development Manager at Full Circle from January 2013 to December 2014 and co-founded Groopti.com, where the role of Operations Manager was undertaken from March 2009 to May 2012. Adam also gained experience in equity research at JMP Securities for a brief period in 2007-2008. Academically, Adam holds a BA in Economics and East Asian Studies from UCLA and has further studied Chinese Language at Peking University.