Harald Horgen

Harald Horgen currently serves as the Strategic Alliances & Partner Ecosystem lead at Tradle, Inc., where they manage partnerships with global systems integrators and consultancies. As the CEO of The York Group since 1993, Harald has been instrumental in helping B2B technology companies navigate business and operational transformations, focusing on cloud and SaaS business models. Their extensive experience includes work with major clients such as Microsoft and Siemens, along with authorship of multiple publications on SaaS best practices and monetization strategies. Harald previously held the role of Director of European Business Development at MicroAge Europe from 1990 to 1992. They are also pursuing education at Arizona State University's W. P. Carey School of Business.