Caio Fonseca

Marketing CRO Specialist at Trafilea

Caio Fonseca's work experience includes:

- Marketing CRO Specialist at Trafilea Group since December 2021.

- Senior CRO Analyst at Sami from December 2020 to November 2021.

- Freelance CRO Consultant at Supersonic - Conversion Rate Optimization from September 2020 to February 2021.

- CRO Consultant at Supersonic - Conversion Rate Optimization from April 2019 to May 2020.

- Head of Marketing at Upnid from January 2018 to April 2019.

- Customer Relationship Analyst at MundiPagg from June 2016 to September 2016.

- Member of the Management Council at Instituto Noos from November 2015 to June 2016.

- Director of Finance at AIESEC Rio de Janeiro from January 2014 to December 2014.

- Project Manager of Social Exchange for Students at AIESEC Rio de Janeiro from August 2013 to December 2013.

- Coordinator of Finance at AIESEC Rio de Janeiro from February 2013 to July 2013.

- Member of Finance at AIESEC Rio de Janeiro from May 2012 to February 2013.

Caio Fonseca graduated with a Bachelor's degree in Civil Engineering from the Instituto Militar de Engenharia in 2015. In 2020, they obtained a Minidegree in Conversion Optimization from CXL. Additionally, they have obtained several certifications from the CXL Institute, including Applied neuromarketing, CXL Certified Optimizer, Digital psychology and behavioral design training, A/B testing mastery, Advanced experimentation analysis, Statistics for A/B testing, Google Analytics audit, Heuristic analysis frameworks for conversion optimization audits, User research, and Landing page optimization. Caio also has certifications in Google ads and YouTube ads, though the specific dates are not provided. In 2019, they obtained a certification in Copywriting and product messaging from the CXL Institute.

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Timeline

  • Marketing CRO Specialist

    December, 2021 - present

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