Enzo Fraletti

Enzo Fraletti has a diverse work experience spanning over a decade. Enzo currently holds the position of Head of Customer Retention & Loyalty at Shapermint and Trafilea Group, which they started in 2022. Prior to this, they worked at C&A Brasil as a Group Product Manager - CRM & Loyalty from December 2020 to January 2022. In this role, Enzo led multifunctional squads focused on customer journey and lifecycle, loyalty development, and data architecture.

Before joining C&A Brasil, Enzo served as a CRM Manager at Cartão Elo from September 2017 to December 2020. Enzo was responsible for setting up and managing the company's e-CRM department, overseeing customer relationship intelligence and implementing CRM platforms.

Enzo's career also includes a stint at Vivo (Telefônica Brasil) where they held various roles. Enzo worked as a Digital Strategy and Innovation Coordinator from January 2017 to September 2017, leading projects and ensuring quality assurance for the company's digital portfolio. Prior to that, they served as a Sales Strategy Coordinator from June 2014 to January 2017, managing sales projects and implementing Telefônica's digital strategy. Enzo started their career as a Marketing Trainee at Vivo in June 2012, handling project leadership and product management responsibilities.

Before Vivo, Enzo gained experience as a Logistics Finance Intern at Procter & Gamble from August 2010 to May 2012. In this role, they managed transportation and warehousing budgets and led cost reduction projects.

Overall, Enzo Fraletti has demonstrated expertise in customer retention and loyalty, CRM management, digital strategy, and project leadership throughout their career.

Enzo Fraletti's education history begins in 2007 when they enrolled at FGV - Fundação Getulio Vargas where they obtained a Bachelor of Business Administration (BBA) degree in Business Administration and Management, General. In 2010, they attended Maastricht University for a brief period, earning a Bachelor's degree in International Business/Trade/Commerce.

In 2012, Enzo pursued a postgraduate degree in Gestão de Marketing com ênfase em Telecomunicações (Marketing Management with an emphasis on Telecommunications) at ESPM Escola Superior de Propaganda e Marketing. Enzo successfully completed the program in 2013.

In 2015, Enzo joined ESIC Business & Marketing School and embarked on an MBA program focused on International Business. Their studies concluded in 2016.

Continuing their educational journey, Enzo enrolled at Shanghai International Studies University in 2016 to pursue another Master of Business Administration (MBA) specializing in International Business. Enzo completed this program in 2017.

Overall, Enzo Fraletti's education encompasses a Bachelor's degree in Business Administration, a brief period at Maastricht University, a postgraduate degree in Marketing Management, as well as two separate Master of Business Administration degrees with a focus on International Business.