Felipe Alves is a seasoned professional in growth strategies, A/B testing, and conversion rate optimization. With a bachelor's degree in Advertising from ESPM, they co-founded Gengimel, achieving a notable revenue increase while prioritizing product quality. Currently, as a Senior CRO/Growth Specialist at Trafilea Tech E-commerce Group, Felipe utilizes a comprehensive data-driven approach to enhance user experience and drive conversions for a range of national and international clients. Their extensive background includes strategic roles at Supersonic and Unimed-Rio, where they contributed to product development and marketing initiatives.
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