Luis Henrique Rios Silva

Luis Henrique Rios Silva has a diverse range of work experience in digital marketing and e-commerce. Luis Henrique currently works at Trafilea as a Digital Marketing Growth Manager, where they are responsible for the growth of shapermint.com and truekind.com through SEO and Affiliate Marketing programs.

Before joining Trafilea, Luis worked at Vivo (Telefônica Brasil) as a B2B Channel Innovation Manager and Consumer Electronics Marketing Manager. In these roles, they were involved in developing innovative strategies to enhance the company's B2B channel and manage consumer electronics marketing.

Prior to Vivo, Luis worked at Lojas Riachuelo as an Online Media Manager. Here, they were responsible for planning, managing, and accounting for online media and CRM campaigns focused on e-commerce. Luis Henrique also developed advanced dashboards and reports using Google Data Studio to analyze media performance.

Luis also gained experience at Marisa Lojas S/A, where they worked as a Digital Marketing Coordinator. In this role, they coordinated the e-commerce marketing media team and the e-commerce marketing intelligence team. Luis Henrique monitored KPIs, analyzed market and client data, and developed growth strategies. Luis Henrique also monitored competitors' activities and coordinated the e-commerce marketing planning team.

Additionally, Luis worked at Grupo SBF as an E-commerce Marketing and Sales Coordinator, where they were responsible for sales performance and ROI. Luis Henrique also developed marketing campaigns, negotiated with the sales team, and improved the user experience interface. Luis Henrique was in charge of strategic and tactical trade marketing plans and created analytical sales reports.

Early in their career, Luis worked at Carrefour as an E-commerce Marketing Specialist, where they focused on marketing efforts for the company's e-commerce platform. Luis Henrique also gained experience in media planning and buying at Peralta, working with clients such as Anhembi Morumbi University, Pepsico Brazil, Henkel, and Natura. Luis Henrique started their career as a Digital Marketing Analyst at Dream Factory | Artplan and as a Digital Marketing Assistant at Adbusiness | LOAD Comunicação, where they planned and managed digital marketing campaigns for various clients.

Overall, Luis Henrique Rios Silva has demonstrated expertise in digital marketing, e-commerce, SEO, affiliate marketing, media planning, and data analysis throughout their career.

Luis Henrique Rios Silva has a diverse educational background in the fields of business management, marketing, advertising, and technology. Luis Henrique completed their post-graduate studies at FGV - Fundação Getulio Vargas from 2014 to 2016, earning an MBA degree in Business Management. Prior to that, they pursued a post-graduate program at FIA - Fundação Instituto de Administração from 2008 to 2009, specializing in Marketing and Advertising Technology. In 2004, Luis Henrique Rios Silva obtained their Bachelor's degree from FAAP - Fundação Armando Alvares Penteado in Advertising.

In addition to their formal education, Luis Henrique Rios Silva also holds several certifications that further enhance their expertise. Luis Henrique obtained a Yellow Belt Lean Six Sigma certification from Vivo (Telefônica Brasil) in October 2020, showcasing their proficiency in process improvement methodologies. In February 2020, they completed a course on New Technologies for Business Leaders from Rutgers University, further expanding their knowledge in emerging technologies. Luis Henrique also attained a certification in Effective Problem-Solving and Decision-Making from the University of California, Irvine Division of Continuing Education in January 2020, highlighting their ability to make sound judgments in complex situations. Luis Henrique Rios Silva has strengthened their communication skills through the completion of the Improving Communication Skills certification from Wharton Online in September 2018. Luis Henrique also possesses expertise in marketing analytics, having obtained a certification in Marketing Analytics from the University of Virginia Darden School of Business in August 2018. Additionally, they completed a course on Introduction to Data Analytics for Managers from the University of Michigan - Stephen M. Ross School of Business in April 2018, furthering their understanding of data analysis techniques. Lastly, Luis Henrique Rios Silva obtained a Scrum Foundation Professional Certificate from CertiProf in August 2020, demonstrating their proficiency in agile project management methodologies.