Maria Camila Rodríguez Henao

Maria Camila Rodríguez Henao has a diverse work experience in digital marketing and growth hacking roles. Maria Camila is currently working as a Growth Product Marketer at Trafilea since March 2022. Previously, they worked as a Growth Hacker at Soho from November 2020 to February 2022, where they led a team of content writers, UX designers, and developers, implementing data analysis methodologies and visualization tools to achieve product growth goals.

Maria also worked as a Growth Hacker at Ethos Lab from January 2021 to January 2022, and at Doc Red from April 2020 to September 2020, where they focused on optimizing conversion rates and implementing growth strategies.

In addition, Maria has experience as a Specialist in Contents at Human Brands Co from December 2019 to January 2022, specializing in content creation and measuring its impact on digital channels.

Maria Camila has also worked as a Growth Hacker at BTi Laboratorio de Prototipado from August 2019 to April 2020, implementing growth strategies for the company.

Other notable roles include MBA Content Executive at MediaCom from April 2019 to August 2019, and Creative Director at Digital57 from May 2018 to April 2019, where they created content strategies and ensured the quality of creative pieces for various clients.

Maria started their career as a Coordinator and Copywriter at Ilumno from December 2015 to March 2018, and as a Digital Strategist at Ende from July 2015 to November 2015.

Maria Camila Rodríguez Henao completed their education at Politécnico Grancolombiano from 2011 to 2015. Maria Camila obtained a degree in Mercadeo y Publicidad, with a specialization in Mercadóloga y Publicista. In July 2019, Maria Camila also obtained a certification in EF Set Score from the EF Standard English Test (EF SET) institution.