Santiago Zabala

Santiago Zabala is a co-founder and CEO of Trafilea, a company that creates and expands customer-first global brands online. Santiago is passionate about marketing, exponential technologies, and innovation, leading the global e-commerce, direct-to-consumer retail transformation. Santiago is also a co-founder and CEO of Shapermint, a company focused on creating transformative brands. Prior to these roles, they were a co-founder of Senpai Academy and served as CEO and co-founder of EMB Partner | Agencia Digital Creativa.

Santiago Zabala attended the Universidad de la República from 2005 to 2011, where they obtained a degree in Contador Público. During this same period, they also pursued a degree in Administración de Empresas - Contador at the same university. Santiago Zabala has additional certifications including being a YPO member since May 2021, an Endeavor Entrepreneur since April 2020, and completing the 10x Ambition Program at Strategic Coach in October 2017.