Tatiana Ungureanu has a diverse range of work experience in customer retention, email and SMS marketing, CRM, eCommerce, and B2B marketing. Tatiana worked as a Customer Retention Manager and Email & SMS Lead at Trafilea Group from July 2018 to the present. In this role, they were responsible for developing and managing customer retention strategies, coordinating and executing marketing campaigns across multiple CRM channels, and optimizing customer journey mapping.
Tatiana also has freelance experience in email and SMS marketing starting from April 2021. Prior to their role at Trafilea Group, they worked as a CRM & Email Marketing Specialist at Al Tayer Group from January 2014 to December 2017. Tatiana was involved in implementing CRM and email marketing strategies.
Additionally, Tatiana has entrepreneurial experience as a Co-Founder of Enovo TC | Bakery Solutions from October 2010 to December 2016. In this role, they managed eCommerce operations, digital marketing, CRM, loyalty programs, and brand communication.
Furthermore, Tatiana worked as a B2B Marketing Partner at Zumzi.md from May 2012 to November 2013, where they focused on B2B marketing activities. Earlier in their career, they worked as an Engineer Programmer at the Information Society Development Institute from September 2009 to May 2010.
Tatiana Ungureanu obtained a Bachelor's degree in Business and Affair Administration from the Academy of Economic Studies in Moldova. Additionally, they have obtained several certifications in various fields such as Advanced Branding, Advanced Consumer Behavior, Advanced Google AdWords, Advanced Google Analytics, Advanced Lead Generation, Advanced SEO, Crisis Communication, Facebook Marketing, Instagram for Business, Learning to Write Marketing Copy, Learning to Write for the Web, Marketing Analytics, Marketing Automation with HubSpot, and Marketing Foundations: Social Media. These certifications were obtained from LinkedIn in May 2018.
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