TrailRunner International
Jennifer Kuperman, Head of Corporate Affairs for Chime, is a Senior Advisor to TrailRunner. She was previously a Managing Director for TrailRunner in San Francisco where she counseled clients on corporate and executive positioning, crisis communications, media and brand strategy, leadership changes and special situations.
A proven international communications and marketing leader with deep experience leading teams and shaping corporate narratives for some of the world’s most recognized companies, Jennifer has led programs for organizations at key inflection points such as IPOs, executive transitions, crises, mergers and brand re-positionings.
Previously, Jennifer was the Head of International Corporate Affairs for Alibaba Group, where she developed and managed global communications strategy and stakeholder engagement for one of the world’s largest ecommerce companies. She served as chief architect of the company’s communications strategy for its record-breaking IPO and as a strategic advisor to the company’s principal executives including Chairman Jack Ma and Vice Chairman Joe Tsai. Prior to Alibaba, she was Senior Vice President and Head of Corporate Marketing and Reputation at Visa Inc., and previously served as the Chief of Staff to Visa’s CEO. Jennifer began her career as a management consultant with Accenture.
Jennifer is an active board member of Post Holdings (NYSE: POST), Bellring Brands (NYSE: BRBR), Post Holdings Partnering Corporation (NYSE: PSPC.U) and Kyriba, the global leader in cloud treasury and finance solutions.
She received a B.A. from Middlebury College and an M.A. in Organizational Psychology from Columbia University.
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TrailRunner International
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TrailRunner International is a strategy and communications advisory firm serving top enterprises, institutions, and individuals around the world. TrailRunner helps clients win in today’s complex global landscape, with matters ranging from financial communications and crisis communications to international strategy and special situations. The firm takes a team approach across diverse disciplines including media, law, finance, and regulatory affairs to address opportunities and challenges that no longer fit neatly into traditional categories. TrailRunner is based in Truckee, Calif., with offices in New York; San Francisco; Washington, D.C.; and Shanghai.