Allison Bettin

Allison Bettin is a seasoned content management professional currently serving as the Manager of Content at TrainingPeaks since January 2021, overseeing a team that develops impactful social media and blog content. With previous experience as a Content Strategist, Allison managed an industry blog and newsletter that reached an audience of approximately 400,000, contributed to annual campaigns yielding over 20% year-over-year revenue growth, and implemented effective SEO strategies to enhance site traffic. In addition to their role at TrainingPeaks, Allison works as a Content Editor for Bettin Collaborations Limited and has held various positions in marketing and journalism, including as a Marketing Consultant for Paradigm and authoring a monthly wine column for EURObiZ Japan. Allison's educational background includes a Bachelor of Journalism from The University of Hong Kong, with additional studies at Waseda University and The George Washington University.