Tony Baca

Tony Baca is a results-driven sales specialist with extensive experience in account management and business development, currently serving as a Key Account Sales Specialist at TrainingPeaks since May 2018. Noteworthy achievements include a 95% closing rate for Spanish-speaking sales and the highest conversion rates among teammates from 2022 to 2023. Tony has demonstrated exceptional leadership and mentoring skills while managing client relationships, resulting in a churn rate below 2% for five consecutive years. Prior to this role, Tony had a successful career as a professional cyclist with The 303 Project and served as a cycling coach, positively impacting athlete performance and personal growth. With a Bachelor’s degree in Business Administration, Tony also has a background in sales and assembly with woom bikes USA and experience in translating technical documents at BYK Additives & Instruments.