Karen Yu

Karen Yu is a marketing professional with extensive experience in brand management and digital marketing. Currently serving as the Global Brand Proposition Lead at Trainline, Karen also works as a Lead Instructor and Industry Speaker in Digital Marketing at BrainStation. Prior to these roles, Karen was the Head of Marketing & Product for Europe at Zinus, where significant sales growth was achieved through strategic PPC campaigns. Before Zinus, Karen held various positions at Unilever, contributing to brand strategy and innovation for multiple global brands. Educational credentials include an Honours Business Administration degree from Ivey Business School at Western University.