Ashley Peterson

Ashley Peterson has a diverse work experience in the marketing field. Ashley currently holds the position of Vice President, Growth Marketing at Traliant since January 2023. Prior to this role, they served as the Sr. Director, Demand Generation at Traliant from February 2021 to February 2023.

Before joining Traliant, Ashley worked at SurePayroll from January 2019 to February 2021, where they held multiple roles. Ashley started as the Manager, Digital Marketing, responsible for managing multi-million-dollar SEM, display, paid social, ABM, and programmatic campaigns. Ashley also implemented an adaptive and omnichannel content strategy and an E-A-T content-driven SEO strategy.

Ashley then became the Sr. Marketing Automation Lead at SurePayroll from February 2016 to January 2019. In this role, they built and managed the SurePayroll Pardot and Marketo Instances and developed automation strategies to qualify and convert leads. Ashley also conducted testing and analyzed program performance.

Prior to SurePayroll, Ashley worked at Archway Construction as a Digital Marketing Specialist from June 2013 to January 2014. In this role, they were responsible for managing social platforms and creating strategic email programs.

Their first marketing role was as a Marketing Communications Specialist at Those PR Girls from February 2012 to December 2013. Here, they acted as a liaison between the firm and not-for-profit clients, executed marketing strategies, and analyzed event results.

Overall, Ashley has demonstrated expertise in growth marketing, demand generation, digital marketing, marketing automation, and communications.

Ashley Peterson obtained a Bachelor of Arts (BA) in Fashion Marketing from The Art Institutes, which they attended from 2011 to 2013. Prior to that, they pursued Corporate Communications at Eastern Illinois University from 2007 to 2009. Additionally, Ashley has acquired several certifications including Lean Six Sigma Yellow Belt Certification from Six Sigma in June 2019, The 5 Choices of Extraordinary Productivity from American Management Association in May 2015, and various Excel certifications from Computer Training Source, Inc. in May 2014. Ashley also obtained certifications in online testing, landing page optimization, and email messaging optimization from the MECLABS Institute in 2019.