Borges - Tramier
Z'hor Zahraoui is a seasoned professional with extensive experience in commercial management and trade marketing. Currently serving as Directrice commerciale and Directrice d'enseignes at Tramier since March 2021, Z'hor has also been with Borges International Group since November 2015, holding roles such as Key Account Manager Interdis and Responsable Trade Marketing. Responsibilities include negotiating agreements, managing relationships for business development, and leading trade marketing strategies in collaboration with sales and marketing teams. Z'hor previously handled logistics, order management, and sales support, achieving significant success in negotiations. Z'hor holds a Master 2 (M2) degree in Management and Human Resources from the Institution de Management Public et Gouvernance Territoriale at the University of Aix-Marseille.
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Borges - Tramier
Née en Provence en 1863, Tramier sélectionne avec soin les fruits de la terre pour vous offrir des produits tout simplement bons et de qualité qui ensoleillent votre quotidien. Leader historique des olives de table, Tramier s’est bâti une réputation de marque de qualité portée par les valeurs de son terroir du sud grâce à son exigence de sélection des meilleurs fruits et de saveurs du sud. En 2007, le rachat de la marque par le groupe familial espagnol Borges permet à Tramier de réaffirmer son identité et de renforcer sa gamme de produits avec des huiles et notamment des huiles d’olive. Résolument dynamique et à l’écoute des attentes des consommateurs et des clients, Tramier est aujourd’hui reconnu comme l’expert des produits à base d'olive. Since its creation in 1863 in the South of France, the confectioner Tramier has been able to grow and develop by sharing its passion for olive trees. Tramier's longstanding position as leading table-olive distributor can be attributed to its well established reputation as a high quality brand. Its products embody its Southern Heritage, making use of the best fruits and flavours from the South. When the Spanish family group Borges acquired Tramier in 2007, it presented a great opportunity for Tramier to reaffirm its original identity and to strengthen its product range, in particular with olive oils. Dynamic and responsive to consumers and customers expectations, Tramier is recognised as an expert in olive-based products.