Cassandra Lorusso

Cassandra LoRusso is a seasoned professional with extensive experience in sales, marketing, and business strategy within the financial services sector. Currently serving as the Director of Sales Implementation Strategist at Transamerica since November 2023, Cassandra previously held the role of Director, New Business Consultant at Empower and Prudential Financial. Expertise includes supporting retirement record keeping sales, developing strategic initiatives, providing coaching, and engaging with plan sponsors and financial advisors. Prior career experience encompasses roles in marketing coordination and administration at Corporate Translations, Propark America, and various internships, contributing to skills in project management, event planning, and social media marketing. Education includes an MBA in Marketing, Management, and International Business from the University of Connecticut and a B.S. in Business Administration with a focus on Marketing from Southern Connecticut State University.