Elda Maria Hernandez Silva

Elda Maria Hernandez Silva has a diverse and extensive work experience in various marketing and leadership roles. Elda Maria started their career at Procter & Gamble as a Department Manager, where they successfully led joint value creation projects for national retailers. Elda Maria then joined Johnson & Johnson, first as an ACUVUE Marketing Manager for Mexico & Caribbean, where they developed marketing strategies and managed communications for the ACUVUE contact lens brand. Later, they became the BDM for Splenda in Mexico & Central America, where they implemented commercial strategies and analyzed the retail market to improve category visibility.

After their time at Johnson & Johnson, Elda moved to Club Monarcas Morelia as the Director of Marketing & Communication, where they executed a brand positioning and communication campaign that resulted in increased sponsorship income for the team. Elda Maria then joined Essilor Group as a Marketing Director, overseeing the redesign of the Marketing Department and implementing strategies that generated above-market growth.

Elda continued their career at EssilorLuxottica as a Regional Marketing Director, where they developed and implemented strategic marketing and go-to-market plans for lenses, frames, and the sports retail channel in 15 countries. Currently, they hold the position of LATAM Sr. Marketing Director at Transitions Optical, where they lead brand engagement, growth, and business development across the LATAM region.

Elda Maria Hernandez Silva's education history includes:

- From an unknown start year to 2021, Elda Maria Hernandez Silva attended The Wharton School and pursued a degree in Strategic Marketing for Competitive Advantage. The specific degree obtained is not provided.

- From 2009 to 2011, Elda Maria Hernandez Silva completed a Masters degree at Instituto Tecnológico Autónomo de México (ITAM) in Business Administration (MBA).

- In 2001 to 2002, Elda Maria Hernandez Silva pursued a Master of Arts degree in Development Studies at the University of East Anglia.

- From 1995 to 2000, Elda Maria Hernandez Silva attended Universidad La Salle, A.C. and obtained a degree in Business Administration. The specific field of study within Business Administration is not provided.