Frances Wilkinson

Frances Wilkinson has extensive work experience in marketing and customer growth roles. Frances is currently working as the Director for Customer and Growth at Transport for Greater Manchester since June 2023. Prior to this, they served as the Head of Insight & Customer Marketing at Lakeland from February 2021 to June 2023. Frances also worked at Morrisons as the Head of Targeted Marketing, Loyalty & Online from September 2019 to February 2021, and as a Campaign Manager from September 2013 to February 2021. Frances has also held positions at Wm morrisons plc, WM MORRISON SUPERMARKETS P L C, JD Williams, RNLI, Identity & Passport Service, University of Manchester, and Discover Leisure PLC. Frances'sexperience includes managing marketing campaigns, developing customer journey strategies, and implementing integrated marketing campaigns across various channels. Frances has also demonstrated skills in strategic planning, budgeting, CRM management, and event organization.

Frances Wilkinson's education history began in the year 2000 when they enrolled at the University of South Wales. Frances pursued a BA Honors Degree in Media Studies, completing their studies in 2003. Around nine years later, in 2009, they attended the London School of Marketing where they obtained their CIM Professional Diploma in Marketing, finishing their education the following year in 2010.