Fernando Murtra Gutiérrez has extensive experience in strategic marketing and organizational management, currently serving as the Responsable de estrategia y proyectos de marketing at Transports Metropolitans de Barcelona (TMB) since October 2007, where responsibilities include defining product and service strategies and implementing marketing solutions. Previously, Fernando held the position of Director Organización at TMB, overseeing internal consulting projects focused on business development and innovation. Fernando's background also includes project management roles at AGBAR, leading operational model designs and SAP implementations, and serving as Jefe de proyectos at everis, where supervision of project teams was a key part of the role. Early career experience includes working as a Consultor jefe de equipo at Accenture, specializing in process reengineering and system implementations for leading companies in the pharmaceutical sector. Fernando holds a PDD from IESE Business School and an Engineering degree in Industrial Organization from Universitat Politècnica de Catalunya.
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