Rafael Isún

Rafael Isún is an accomplished professional in the hospitality and travel industry, currently serving as CEO of Travel Advisors Guild since January 2024. As a founding partner of Verum Hotel Development since September 2009, Rafael Isún specializes in global hotel project execution, leading a network of over 20 specialized partners. With extensive experience as an Associate Professor at EADA, Rafael Isún has contributed to the International Master in Hospitality Management since its inception in 2008, focusing on marketing and consultancy. Previous roles include Managing Director of Patterson.Travel, Director General at Travel Partners Spain, and Managing Partner at Room$. Rafael Isún's educational background includes a Diploma in Marketing Management from EADA Business School, an Advanced Certification in Hotel Marketing from Cornell University, and training in digital communication and multimedia at the Digital Selling Institute.