Sam Youssef

Sam Youssef is a seasoned marketing executive with extensive experience in the travel industry, currently serving as Senior Vice President of Marketing & Partnerships at TravelBrands since July 2014. In this role, Sam leads a diverse marketing team focused on developing innovative storytelling marketing initiatives for leading retail and wholesale travel companies in Canada, managing a portfolio that includes brand development, audience segmentation, and growth strategies. Prior to this, Sam held various positions in marketing management and operational roles across notable companies, including OnMarketing.ca, Sunwing Travel Group, and SellOffVacations.com, demonstrating a strong foundational expertise in integrated marketing. Sam holds a Bachelor of Commerce in Marketing and Business Management from Cairo University.