Abbe Demaio

Abbe DeMaio is an accomplished marketing professional with extensive experience in multi-channel marketing strategies, particularly in email, SMS, and direct marketing. Currently serving as the Marketing Campaign Manager at TravelCenters of America since May 2021, Abbe focuses on optimizing communication marketing for a professional driver loyalty program. Previous roles include Manager of Email, SMS & Affiliate Marketing at AmeriMark Direct, where Abbe drove year-over-year sales growth, and Audience Development Manager at Crain Communications, responsible for subscription management for B2B publications. Additional experience encompasses strategic marketing leadership at DeVry Education Group, TV Guide, BMG Columbia House, and Reader’s Digest Association, among others. Abbe holds an Executive M.B.A. in International Business from the University of Miami and a Bachelor's degree in Communications Studies and English from Cedar Crest College.