Travelers Marketing
Darren Helder is an experienced sales professional with a robust background in advertising and sponsorship management. Currently serving as Vice President of Sales at Travelers Marketing since 2003, Darren oversees a team of sales representatives and secures public-private advertising and sponsorships from national corporations. Previously, Darren held the roles of National Sales Director at Central Penn Business Journal and Advertising Sales Manager, contributing to the management of sales teams and the launch of new publications. Additionally, Darren spent over a decade at Primedia, beginning as a regional sales representative and progressing to National Sales Director after the acquisition of Cowles Media. Educational qualifications include a Diploma in Marketing Management from Elizabethtown College and a BA in Communications from Shippensburg University of Pennsylvania.
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Travelers Marketing
Travelers Marketing is a specialized transportation sponsorship agency that is widely recognized as an authority and leader in the industry. Serving as a liaison between the public and private sectors, we develop, implement, and manage programs that connect corporate marketing with roadway networks. Public-Sector Partners We generate revenue to support public safety initiatives. Since our founding in 1998, we have cultivated strong relationships with state and federal transportation professionals. Our partners include departments of transportation, toll road authorities, and departments of motor vehicles across 35 states. Private-Sector Clients We help brands meet their marketing goals. Travelers Marketing has serviced 230 brands, from Fortune 100 companies to small businesses. Our programs allow our brand clients to engage the traveling public and boost consumer awareness and action while promoting public safety.