Ana Carolina Santos

Ana Carolina Santos is a seasoned digital marketing professional with extensive experience in search engine marketing and growth strategies across various regions, particularly the Netherlands and DACH. Currently serving as Senior SEA Manager at Travix since December 2022, Ana Carolina is responsible for crafting SEA strategies that deliver exceptional ROI for flagship brands. Previously, Ana Carolina worked as a Digital Marketing Specialist at Lobster and as a Growth Marketer at Salonized, overseeing online advertising across BENELUX, DACH, and Brazil, where continuous improvement of campaign performance was a primary focus. Ana Carolina's career includes roles as Digital Marketing Analyst at TAGCOM and Kroton, where planning and managing digital projects significantly enhanced user experience and conversion rates. With a Bachelor's degree in Social Communications - Advertising and Marketing from Faculdade Anhanguera de Valinhos and additional training from Growth Tribe, Ana Carolina possesses a robust skill set in social media management, analytics, and consumer behavior insights.