Petra Novakova

Petra Novakova is a seasoned analyst with extensive experience in web analytics, product analytics, and experimentation. Currently serving as the Lead Analyst at Travix International since March 2020, Petra oversees a team focused on optimizing online performance through web analytics strategies, managing the transition to GA4, and delivering actionable insights. Prior to this, roles at Nestlé Nespresso SA, Holland Casino, and TomTom International B.V. involved significant contributions to e-commerce performance, customer experience optimization, and digital campaign analysis. Petra possesses a strong technical background in data management, A/B testing execution, and data privacy compliance, ensuring robust analytical frameworks across various platforms. Education includes studies at Open Universiteit Amsterdam.