Francisco Daniel Rocha Estevez

Francisco Daniel Rocha Estevez serves as the Corporate Director of Executive Talent Attraction at Traxión, leading the talent management practice across Grupo Traxión companies since November 2022. Previously, Rocha Estevez held the position of Corporate Executive Director of Human Resources & Culture at Grupo ampm, where responsibilities included developing HR strategies, succession planning, and implementing performance management systems from December 2016 to October 2022. Prior experience includes roles at Walmart as HR Deputy Director and Sr. HR Business Partner, and at ConAgra Foods in various HR management capacities, alongside earlier positions at Ingredion. Academic qualifications consist of an ongoing Master's degree in Artificial Intelligence from EGADE Business School, along with executive education in digital strategies and transformation from prestigious institutions such as Columbia Business School and MIT Sloan.