Traxión
Mercedes Lopez Arratia serves as the Chief Marketing Officer at Traxión since October 2022, enhancing marketing strategies at the corporate level. In addition to this role, Mercedes is an author, speaker, and coach with Rejoy Mx and has led Arratia Digital Marketing & Transformation as Chief Executive Officer since June 2008. Previous experience includes serving as CMO for baz súperapp and Banco Azteca, where strategic customer initiatives were a focus. Mercedes also contributed to Banamex as Customer Experience Head and Digital CMO. Experience at iQuanti, Inc. includes co-founding the company and serving as CMO. Early career at American Express encompassed various leadership roles in acquisition and global advertising. Educational credentials include a Master's degree in International Political Economy from the University of Warwick and a diploma in Business Administration from IPADE Business School.