Don Birch

Don Birch is an experienced advisor in the travel industry, with a focus on technology and innovation. Don has over 20 years of experience in the travel industry, including work with startups and established companies. Don is currently an advisor at Traxo, and has previously served as a partner at Travel Innovation Partners LLP, and as an advisor at Child Friendly.co.uk and China Opportunity Partners Ltd. Don also has experience as an entrepreneur, having founded HotelRezExpress.com in 2000.

Don Birch studied economics at the University of Cambridge, Trinity College and achieved a Bachelor of Arts Honours degree. Don then went on to study A Levels in Economics, Maths, Further Maths and Physics at the Duke of York's Royal Military School in Dover. In addition, they have a Social Psychology Certificate of Accomplishment from Coursera.