Melissa Hoffman

Melissa Hoffman has extensive work experience spanning over several companies and roles. Melissa began their career as a Project Director at Herron Associates from November 1991 to February 1994. Following this, they worked as a Senior Project Director at Walker Information for a year, managing custom marketing research projects. From 1995 to 2005, Melissa held the position of Diagnostic Consulting (Marketing Sciences) at ACNielsen BASES, where they managed analytical teams and consulted on study design and custom analyses. At Ipsos InnoQuest, Melissa held the roles of Director, Marketing Sciences from October 2005 to January 2012, and Director, Client Service from January 2012 to September 2015. In these positions, they focused on forecasting sales and optimizing marketing initiatives in the pharmaceutical/healthcare industry and consumer durables. Melissa then joined IRI as a Client Service Consultant from September 2015 to April 2017, followed by their role as a Client Insights Consultant from April 2017 to October 2018. Currently, they hold the position of Vice President at TRC Market Research since October 2018.

Melissa Hoffman earned a Bachelor of Science degree in Psychology from Juniata College between 1985 and 1989. Melissa then pursued a Master of Science degree in Consumer Behavior at Purdue University from 1989 to 1991.