Christian Sundgren currently serves as Head of Commercial at 3 Sverige, leading a team of around 20 individuals in areas such as commercial strategy, product management, and customer experience since August 2017. Previously, Christian held roles including Head of Customer Growth & Loyalty, overseeing a larger team of over 100 members focused on CRM and marketing automation. Prior to 3 Sverige, Christian was Head of Loyalty at Capgemini Invent and managed marketing transformation efforts. Christian's career also includes positions as CEO of Guider Media and Country Manager for Relevant Traffic, along with project management experience at Modern Times Group MTG AB. Christian holds a Master of Science in Accounting and Financial Management from the Stockholm School of Economics and is currently participating in an Executive Leadership Program at Investor AB.