Bhavini Shah

Bhavini Shah is an accomplished marketing professional with extensive experience in eCommerce and site merchandising. Currently serving as Site Marketing Manager at Rothy's since October 2022, Bhavini previously held roles such as ECommerce Business Manager at Ghirardelli Chocolate Company and Digital Merchandise Manager at TRX Training. With a strong background in optimizing online consumer experiences, managing product merchandising strategies, and leading cross-functional teams, Bhavini has demonstrated expertise in revenue generation, data analysis, and brand communication. Educational credentials include a Master's in Fashion, Experience and Design Management from SDA Bocconi and additional studies in Luxury Brand Management from the London College of Fashion.