Maggie Li

Maggie Li is an experienced professional with a strong background in travel retail and marketing. As the Regional Manager for Global Travel North Asia at Treasury Wine Estates since September 2025, Maggie oversees the North Asia travel retail business. Prior to this role, Maggie served as the Head of Deployment Area for Greater China & SEA at Philip Morris International from January 2022 to August 2025. Significant experience includes positions at Bacardi, where Maggie led Customer Marketing teams for South East Asia and managed key accounts in Asia Pacific, Middle East, and Africa. Other roles include Senior Key Customer Manager at Colgate Palmolive, Key Account Manager at SCA, and positions at San Miguel Brewery and Unilever Food Solutions. Maggie holds a Bachelor's degree in Biochemistry from The Hong Kong University of Science and Technology.