Tree of Life
Jessica Foeken has a diverse background in retail and e-commerce management, currently serving as Ecommerce Manager at Tree of Life since February 2021, with prior roles including Customer Development Manager and Customer Relationship Specialist. Jessica's experience at Tree of Life also encompasses positions such as National Retail Manager and Acting National Retail Manager. Other notable roles include Cluster Manager at Bonds, 2IC at Accent Group, and Store Manager positions at both Tigerlily and Lovisa Pty Ltd. Jessica holds a degree in BBC from Wycliffe College, where studies were completed between 2006 and 2008.
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Tree of Life
In the early 90's the first Tree of Life store opened its doors in Sydney's Balmain. The idea was to engage with free spirits, regardless of age, size, gender or religion. From the start people responded to the carefree hippie ethos of the brand. Our inspiration has come from afar, sourcing treasures, textiles and handicrafts from across the world. John and Wendy still work in the business, and consider their customers, employees, and workers across the ocean, as family and essential co-contributors. Today, Tree of Life remains the iconic bohemian brand of Australia, celebrating freedom of expression and creativity for starry-eyed dreamers everywhere.