Ainura Tazhigulova

Ainura Tazhigulova currently serves as an Associate Brand Manager at TreeHouse Foods, with a strong background in brand management and marketing. Previously, Ainura held the position of Associate Brand Manager at Henkel, where responsibilities included developing three Home Care brands across nine Central Asian and Caucasus countries, conducting sales data analysis, and creating localized marketing plans. These efforts were complemented by experience as a Category Manager, managing the Laundry & Home Care Product Category and driving growth across eleven macro brands. Ainura's career began with a marketing internship that involved leading key projects and collaborating with the Central & Eastern Europe headquarters in Austria. Ainura holds a Master of Arts in Marketing from KIMEP University and a Bachelor's degree in Business Administration and Management from Al-Farabi Kazakh National University.