Carmen Wieck

Carmen Wieck has a diverse and extensive work experience spanning over several roles and companies. Carmen is currently the Director of International Marketing at Trek Bicycle since 2021. Prior to that, they worked as a Marketing & Business Strategist from 2014 to 2020, where they assisted small businesses in developing personal brands, social media strategies, and customer engagement. Carmen also held leadership roles, overseeing marketing teams and sales representatives to meet organizational goals.

From 2008 to 2012, Carmen worked as the Managing Director at Synovate, where they successfully stabilized a team during a leadership void. Carmen directed a national marketing research team across Romania and led multiple marketing research programs in various industries.

Before that, Carmen served as the Marketing Director at PepsiCo from 2005 to 2008, where they played a key role in integrating a small local family-owned business into PepsiCo. Carmen led new product launch initiatives and go-to-market programs, based on market trend analysis and portfolio gaps.

From 2004 to 2005, they worked as a Marketing Manager at Ansell Healthcare EMEA, where they led marketing strategy and execution for the EMEA region. Carmen identified opportunities to improve marketing returns and established outside resources to manage creative needs.

Carmen's career began at Coca-Cola, where they worked as a Marketing Manager from 1996 to 2003. Carmen achieved juice segment leadership and increased portfolio profitability through packaging development and pricing strategies. Carmen successfully executed the largest promotional campaign in Romania, tripled promotional ROI through negotiations, and accelerated the growth of the core Coca-Cola brand.

Prior to their role at Coca-Cola, Carmen worked as Sales & Volume Forecaster at Procter & Gamble from 1994 to 1996.

Overall, Carmen Wieck has demonstrated expertise in marketing and business strategy, leadership, brand management, and new product launches across various industries.

Carmen Wieck has a Bachelor's degree in Management from Academia de Studii Economice din București. In addition to their degree, they have obtained several certifications throughout their education. Carmen received a Certified Digital Marketing Professional (CDMP®) certification from the Digital Marketing Institute in June 2021. In December 2020, Carmen obtained certifications in HTML Essentials and Introduction to CSS from LinkedIn Learning. Furthermore, they achieved certifications in Frictionless Sales, Email Marketing, Inbound, Inbound Marketing, and Sales Enablement from HubSpot in September 2020. Carmen also holds a Google Analytics Advanced Certification, which they obtained in 2019. Lastly, they have a Digital Marketing Certification from Google, but specific details about when they obtained it are not provided.