Helen Guesford

Helen Guesford is an experienced marketing professional with a strong background in managing brand engagement and event marketing. Currently serving as Group Marketing Manager at Trek Bicycle since January 2007, Helen has successfully delivered high-profile events across multiple brands for the UK and Poland, fostering customer loyalty and advocacy. Previous roles at Trek Bicycle include Marketing Manager and Marketing Coordinator, where responsibilities encompassed budget management, strategy coordination, and marketing activities. Earlier career experience at Bluecube Technology Solutions Ltd involved running the accounts department. Helen holds a CIM Professional Certificate in Marketing from the University of Buckingham and a Higher National Diploma in Business, Finance, and Marketing from the University of Northampton.