Toni Gnewuch

Toni Gnewuch has a diverse work experience spanning several industries. Starting in 1995, they worked as a Lecturer and Teaching Assistant at the University of Wisconsin-Madison until 2002. From 1999 to 2002, they were a Project Manager and Statistician at Murtaugh Strategic Consulting Firm. Then, from 2002 to 2010, they worked at American Family Insurance as the Director of Advertising and Brand Management and also as a Research Consultant. In 2010, they joined DreamBikes as the Executive Director and stayed until 2012. Finally, they joined Trek Bicycle in 2012 and held roles such as Marketing Research, Analytics and Insights, Digital Marketing Manager, and currently serve as the Director of Retail Marketing.

Toni Gnewuch has an extensive education history. Starting in 1990, they attended the University of Wisconsin-Madison and obtained a Bachelor of Science degree. They then continued their education at the same institution, earning a Master of Arts degree between 1994 and 1997. Finally, Toni pursued further education and obtained a PhD in Journalism & Mass Communication from the University of Wisconsin-Madison between 1997 and 2002, focusing on Advertising Research as their field of study.