Fatema S.

Fatema S. has a diverse work experience in the field of product management, marketplace management, and data science.

Fatema started their career at MiQ in 2017, where they worked as a Programmatic Trader. During their time at MiQ, Fatema was responsible for trading and managing key GroupM accounts across various industries. Fatema utilized platforms such as AppNexus, DV360, and AAP to analyze large datasets on customers' online behavior and characteristics, resulting in actionable insights and significant cost reductions for clients. Fatema effectively communicated campaign results and analysis to the agency and clients, delivering data-driven QBRs to forecast and plan future activities. Additionally, they proactively developed a Python program to identify campaign line items that reached budget caps, helping to eliminate unnecessary media costs.

In 2020, Fatema joined Trella as a Strategy and Planning - Data Scientist. Their role involved utilizing data science and analytical skills to inform strategic decision-making. Fatema then transitioned to the role of Marketplace Manager and eventually became a Product Manager in February 2021.

Overall, Fatema has demonstrated expertise in data analysis, strategic planning, and project management throughout their work experience.

Fatema S. completed their education at UCL, where they obtained an MSci degree in Physics from 2012 to 2016. Prior to that, they attended Hayah International Academy from 2004 to 2011 and earned an International Baccalaureate Diploma. In addition to their formal education, Fatema S. also obtained several certifications, including "M001: MongoDB Basics" from MongoDB in January 2020, "Scalable Machine Learning on Big Data using Apache Spark" from IBM in January 2020, "Chartered Financial Analyst (CFA) - Level I" from CFA Institute in December 2018, and "AppNexus Platform Certificate: Buy-Side Essentials" from AppNexus in January 2017.