Tracy Shouldice

Tracy Shouldice is an accomplished professional in the field of customer experience and industry analyst relations with extensive experience spanning multiple roles and organizations. Currently serving as the Director of Industry Analyst Relations Operations and Director of Customer Success at Trend Micro since April 2012, Tracy has expertise in developing global and regional customer success programs, focusing on metrics, customer onboarding, retention, and growth. Prior experience includes roles at Forrester Research, where responsibilities encompassed advising clients on customer experience improvements, as well as supporting CIOs with technology trends. Additional roles at Nortel, Cognos, QNX Software Systems, Entrust, and Bell Canada have equipped Tracy with a diverse skill set in marketing operations, analyst relations, and product brand management. Tracy holds an MBA in Marketing from Queen's University and a B.Eng in Electrical/Communications from Carleton University.