Xiomara Martínez has a diverse work experience spanning multiple industries. Xiomara began their career as a Consultora de Comunicación Organizacional at Holiday Inn, where they analyzed internal and external communication, conducted diagnostics, and developed strategic communication plans. Xiomara then worked as a Community Manager y Producción at Televisa, managing social media and website content, as well as being involved in news production. Xiomara also gained experience as a Consultora de Comunicación at PROFANEEM A.C., where they analyzed internal and external communication, developed marketing strategies, and produced commercial videos.
Following their time at PROFANEEM A.C., Xiomara joined La 99.1 FM as a Conductora/Enviada Especial, where they covered the Vive Latino 2014 event, conducting interviews with participating artists and producing audio and video content. Xiomara subsequently worked at Uno TV as a Producción de noticias.
In 2015, Xiomara became a Social Media Manager at LOCAL Estrategias Políticas, where they designed social media strategies, supervised and coordinated staff, and managed production and design. Xiomara then joined Huawei Consumer Business Group as a Regional Content Manager, focusing on social media strategy and content creation for the Latin America region.
Xiomara continued their career at Roll as a Content & Social Media Strategist, responsible for creating strategies and content for Toyota México and Airbnb. Xiomara coordinated a content creation team for both accounts. Xiomara then joined Tribal as a Content Specialist for Partnerships & Events, and is currently working at BDev Ventures as a Content & Email Marketing Specialist.
Throughout their career, Xiomara has demonstrated their skills in content creation, social media management, strategic communication, and team coordination.
Xiomara Martínez attended Tecnológico de Monterrey from 2009 to 2014, where they obtained a degree in Licenciada en Comunicación y Medios Digitales. Xiomara'sfield of study focused on Digital Communication and Media/Multimedia.
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