Michael Butler, CITP, CIS

Michael Butler, CITP, CIS has a diverse work experience spanning across different industries and roles. Michael started their career at Federal Express in 1987 as a Manager, where they gained expertise in various areas such as POS & Retail, Customer Service, and International operations. During their time at Federal Express, they provided subject matter expertise on national corporate programs and received training in leadership and customer service development.

After their tenure at Federal Express, Michael joined Booher Consultants in 2003 as an Account Manager. Michael was responsible for managing accounts and maintaining client relationships.

In 2010, Michael joined the Site Texas Chapter where they took on several roles including V.P., Marketing & Communication and President. At Site, they worked towards the goal of unleashing human potential through extraordinary motivational experiences and connecting professionals in the travel and motivational events industry with business leaders.

In 2005, Michael pursued their passion for triathlon and joined TriDot Triathlon Training as a Coach. Michael specialized in various types of triathlon races and provided coaching to athletes.

Currently, Michael is Vice President of Sales at Brightspot Incentives & Events. Michael joined the company in 2009 as a Director and has been instrumental in driving motivation and real results through exceptional execution, custom web development, and award-winning incentive designs.

With their extensive experience and diverse skill set, Michael Butler, CITP, CIS has proven their ability to excel in various roles and industries throughout their career.

Michael Butler, CITP, CIS has a Bachelor's degree in Business Administration from LeTourneau University, which they obtained from 2000 to 2003. Prior to that, they attended St. John's Prep from 1981 to 1984, but there is no information regarding a degree or field of study. Additionally, Michael Butler has obtained multiple certifications, including the Certified Incentive Travel Professional (CITP) in September 2017 and the Certified Incentive Specialist (CIS) from the Society of Incentive & Travel Executives (Site Global) in July 2013. Michael also completed the "Craft Your Sales Pitch with Competitive Differentiation" certification from LinkedIn in December 2022.

Location

Dallas, United States

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TriDot Triathlon Training

TriDot® delivers patents-pending technology and data-driven methodology to build the most personalized triathlon training programs in the sport. We base this customization on an athlete's biometrics and TriDot's proprietary database of actual triathlete performance metrics which have been collected since 2004. Simply stated, we "engineer" triathletes. Our research has proven that one-size-fits-all training approaches fail to produce meaningful results, waste your time, and can lead to injury. 'Custom' programs based merely on theory and tradition tend to provide similar outcomes. TriDot is different. We're an ideal blend of art and science in training. We let technology do what technology does best, analyze and optimize data. That's the science. And we let coaches do what coaches do best, guide and motivate. That's the art. Our algorithms seek trends and patterns in data using a combination of an athlete's biometrics and our own database of actual triathlete performance. This enables us to discover deep insight other programs can't. Insight changes everything. We deliver better results in up to 30% less training time because we find the optimal amount and type of training that has proven to produce the most results per training hour based on similar athletes in our database and the biometrics of the individual athlete. There's no guesswork or trial & error. While TriDot provides highly scientific, personalized, data-driven plans, we also assign a well-trained coach who applies the "art" of triathlon training. They focus on the human side of training and racing, helping you achieve your goals, offering accountability and assisting you in adapting your training as life requires. Without the burden of generating training plans, coaches have this freedom to more highly support your Triathlon Journey. TriDot. Insight Changes Everything.