George Hancock Jr.

George Hancock Jr. has a diverse range of work experience in the field of digital marketing. George started their career as a PPC Manager and Copywriter at isoTree, where they set up and managed Google Ads and Bing Ads campaigns for clients. George also conducted research and testing to optimize ad copy and improve conversion rates.

Later, George worked as a Content Writer on a contract basis for O8, where they selected and categorized keywords and helped improve search engine rankings. George also assisted with publishing efforts to adhere to SEO best practices.

George then became a Digital Marketing Consultant and Owner of their own company, Inkstone Marketing. In this role, they collaborated with marketing agencies and businesses and created high-performance ad campaigns and content strategies. George wrote content such as landing pages and marketing guides and developed a KPI improvement strategy for a high-spend lead gen account in the auto industry.

Currently, George works as a Paid Media Analyst at TriMark Digital. In this role, they analyze PPC campaigns and continuously enhances performance based on key performance indicators (KPIs). George manages ongoing optimization activities for Google Ads campaigns, ensuring performance standards are met.

Throughout their career, George has achieved notable results, such as increasing organic traffic and keyword rankings for a software client during their freelance work. George is experienced in various aspects of digital marketing, including PPC, content writing, and SEO optimization.

George Hancock Jr. earned a Bachelor of Science (BS) degree in Business Administration with a specialization in International Business from the University of North Carolina Wilmington from 2002 to 2006. During the same period, they also obtained a Bachelor of Arts (BA) degree in French Language from the same institution. In 2009 and 2010, George Hancock Jr. pursued further education at the Florida International University - College of Business and completed their Master of Business Administration (MBA) degree. Additionally, in April 2020, they obtained the Google Ads Search Certification from Google.