Olga Bueno

Olga Bueno is an experienced professional in digital performance marketing and market intelligence, currently serving as a Paid Media Analyst and Reporting Specialist at Signify since May 2018. Olga has a strong focus on analyzing and optimizing Paid Media campaigns, offering strategic insights based on performance metrics. Prior roles include Marketing Intelligence Manager at both Signify and Philips Lighting, where Olga developed competitive market intelligence to support strategic business decisions. With a diverse background that includes category development, brand management, and pricing strategy at Philips, Olga has demonstrated expertise in market analysis and channel management across various consumer lighting segments. Olga holds an MBA from IE Business School and a Licentiate degree in Economics from Universidad de Extremadura.